When cherry blossoms start to bloom, world fashion industry
is preparing to launch their spring/ summer collection simultaneously. So does Heatwave,
a well known shoes brand from Singapore. Heatwave launched its spring/ summer
2014 collection on Saturday, 15 February 2014 at Plaza Indonesia, Jakarta. The
event was successfully made a noise and cheer up the crowd..!!
Aligning of pastel and color block high heels, wedges and
flat shoes beautify Heatwave store on 4th floor of Plaza Indonesia. The
store which dominated in white interior decoration looked like colorfull
garden. For its spring/ summer collection, Heatwave provide wider range of
shoes from loafer, flat shoes, pump shoes, platform shoes and peep too shoes.
So you could pick most suitable shoes to complete your perfect look on spring
and summer.
The event attended by
a lot of famous celebrities and models. Iis Dahlia, Indah Kalalo, Sigi Wimala,
Ardinia Wirasti, Aline Adita, Laudya Cintya Bella, Chef Marinka, Tya Ariestya,
Renata, etc were seemed enthusiast look around the store and try on Heatwave
shoes. Mostly said the reason they choose Heatwave was because its so
comfortable and light eventhough they wore
12 centimeter heels. Beside that, Heatwave’s price is affordable.
Furthermore, the event attended by regular and VIP customer. They enjoyed free canapé
& drink and music from DJ while
shopping. Customer also could enjoyed free make over and nail polish after IDR
500.000 purchase.
To be closer with its customer in social media, Heatwave
also arrange #heatwaveootd campaign. Special for Heatwave customer, they could
have a chance to get free Heatwave shoes by upload their images into instagram
and twitter with hastag heatwaveootd. Winner of #heatwaveootd campaign will be
announced on 21st February 2014 by facebook of Heatwave Indonesia.
